Author: Michael Gerber

Where to Buy:

ebay: The E-Myth Revisited

Amazon: The E-Myth Revisited

Audio Book:  The E-Myth Revisited – Audio CD

If you have ever thought about starting your own business you need to read this first.  My only wish is that I would have read this book sooner.  I personally made several of the mistakes identified in this book in my first two businesses.  A majority of the content of this book is not rocket science, but it is true.  In the book the author puts people in 3 categories: entrepreneurs, managers & technician.  Each has their strengths and weakness.  After reading the book I finally grasped the understanding that I am an entrepreneur first and foremost.  I lack the skills and drive of the manager and the technician and this key fact was seriously hindering my businesses.  When I accepted this and made the changes suggested in the book I was happier and my businesses did better.  – CT

The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.