Title: The Long Tail, The, Revised and Updated Edition

Author’s Blog:  www.thelongtail.com

This book is an absolute must read for anyone looking to start their own Internet business.  This book explains the new economics that come with the Internet age.  It eliminates the misconception that big revenue must  come from the handful of blockbusters.  Chris illustrates this concept through some great examples.  As I write this I found that this book was just updated in July 2008.   I have not read the updated version, but will definitely in the near future.

This book explains how small businesses can be successful using the Internet to sell their products and services. This is because of what the title alludes to, which is ‘The Long Tail.’ The long tail shows how business is no longer concerned with just ‘hits,’ because of the massive interest that niche products can have. This long tail of interest can provide more income than the hits used to because the audience for a retail website is the entire world.