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	<title>Tips and techniques to help create a website &#187; Book Reviews</title>
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		<title>The E-Myth Revisited: Why Most Small Businesses Don&#8217;t Work and What to Do About It</title>
		<link>http://www.marketingropes.com/2008/10/the-e-myth/</link>
		<comments>http://www.marketingropes.com/2008/10/the-e-myth/#comments</comments>
		<pubDate>Tue, 21 Oct 2008 16:02:35 +0000</pubDate>
		<dc:creator>Loukas</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[book review]]></category>
		<category><![CDATA[Michael Gerber]]></category>
		<category><![CDATA[The E-Myth]]></category>
		<category><![CDATA[The E-Myth Revisited]]></category>

		<guid isPermaLink="false">http://www.marketingropes.com/?p=67</guid>
		<description><![CDATA[Title: The E-Myth Revisited: Why Most Small Businesses Don&#8217;t Work and What to Do About It Author: Michael Gerber Where to Buy: ebay: The E-Myth Revisited Amazon: The E-Myth Revisited Audio Book:  The E-Myth Revisited &#8211; Audio CD Our Thoughts: If you have ever thought about starting your own business you need to read this first.  My [...]]]></description>
			<content:encoded><![CDATA[<div>Title: The E-Myth Revisited: Why Most Small Businesses Don&#8217;t Work and What to Do About It</p>
<div style="text-align: left;">Author: Michael Gerber</div>
<div style="text-align: left;">Where to Buy:</div>
<div style="text-align: left;">ebay: <a title="The E-Myth Revisited" href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?type=3&amp;campid=5336032332&amp;toolid=10001&amp;customid=&amp;ext=The+E-Myth+Revisited&amp;satitle=The+E-Myth+Revisited" target="_blank">The E-Myth Revisited</a></div>
<div style="text-align: left;">Amazon: <a title="The E-Myth Revisited" href="http://www.amazon.com/gp/product/0887307280?ie=UTF8&amp;tag=keysthomeinte-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0887307280" target="_blank">The E-Myth Revisited</a></div>
<div style="text-align: left;">Audio Book:  <a title="The E-Myth Revisited - Audio CD" href="http://www.amazon.com/gp/product/0060755598?ie=UTF8&amp;tag=keysthomeinte-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0060755598" target="_blank">The E-Myth Revisited &#8211; Audio CD</a></div>
</div>
<div><span style="text-decoration: underline;"><strong>Our Thoughts:</strong></span></div>
<div>If you have ever thought about starting your own business you need to read this first.  My only wish is that I would have read this book sooner.  I personally made several of the mistakes identified in this book in my first two businesses.  A majority of the content of this book is not rocket science, but it is true.  In the book the author puts people in 3 categories: entrepreneurs, managers &amp; technician.  Each has their strengths and weakness.  After reading the book I finally grasped the understanding that I am an entrepreneur first and foremost.  I lack the skills and drive of the manager and the technician and this key fact was seriously hindering my businesses.  When I accepted this and made the changes suggested in the book I was happier and my businesses did better.  &#8211; CT</div>
<div>
<div><span style="text-decoration: underline;"><strong>Authors Description:<br />
</strong></span></div>
</div>
<div><em>The E-Myth</em>, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read <em>The E-Myth Revisited</em>, you will truly be able to grow your business in a predictable and productive way.</div>
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		<title>The Long Tail, Revised and Updated Edition</title>
		<link>http://www.marketingropes.com/2008/10/the-long-tail-revised-and-updated-edition/</link>
		<comments>http://www.marketingropes.com/2008/10/the-long-tail-revised-and-updated-edition/#comments</comments>
		<pubDate>Fri, 17 Oct 2008 00:45:44 +0000</pubDate>
		<dc:creator>Loukas</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[Chris Anderson]]></category>
		<category><![CDATA[The Long Tail]]></category>

		<guid isPermaLink="false">http://www.marketingropes.com/?p=60</guid>
		<description><![CDATA[Title: The Long Tail, The, Revised and Updated Edition Author: Chris Anderson Where to Buy: ebay: The Long Tail Amazon: The Long Tail Author&#8217;s Blog:  www.thelongtail.com Our Thoughts: This book is an absolute must read for anyone looking to start their own Internet business.  This book explains the new economics that come with the Internet age.  It [...]]]></description>
			<content:encoded><![CDATA[<div>
<div>Title: The Long Tail, The, Revised and Updated Edition</p>
<div style="text-align: left;">Author: Chris Anderson</div>
<div style="text-align: left;">Where to Buy:</div>
<div style="text-align: left;">ebay: <a title="The Long Tail" href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?type=3&amp;campid=5336032332&amp;toolid=10001&amp;customid=&amp;ext=The+long+Tail&amp;satitle=The+long+Tail">The Long Tail</a></div>
<div style="text-align: left;">Amazon: <a title="The Long Tail" href="http://www.amazon.com/gp/product/1401309666?ie=UTF8&amp;tag=keysthomeinte-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=1401309666" target="_blank">The Long Tail</a></div>
</div>
<div>Author&#8217;s Blog:  <a title="www.thelongtail.com" href="http://www.thelongtail.com/" target="_blank">www.thelongtail.com</a></div>
<p></p>
<div><span style="text-decoration: underline;"><strong>Our Thoughts:</strong></span></div>
</div>
<p></p>
<div>This book is an absolute must read for anyone looking to start their own Internet business.  This book explains the new economics that come with the Internet age.  It eliminates the misconception that big revenue must  come from the handful of blockbusters.  Chris illustrates this concept through some great examples.  As I write this I found that this book was just updated in July 2008.   I have not read the updated version, but will definitely in the near future.</div>
<p></p>
<div><span style="text-decoration: underline;"><strong>Author&#8217;s Description:</strong></span></div>
<p></p>
<div>This book explains how small businesses can be successful using the Internet to sell their products and services. This is because of what the title alludes to, which is &#8216;The Long Tail.&#8217; The long tail shows how business is no longer concerned with just &#8216;hits,&#8217; because of the massive interest that niche products can have. This long tail of interest can provide more income than the hits used to because the audience for a retail website is the entire world.</div>
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		<slash:comments>3</slash:comments>
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		<title>The 4-Hour Workweek</title>
		<link>http://www.marketingropes.com/2008/10/the-4-hour-workweek/</link>
		<comments>http://www.marketingropes.com/2008/10/the-4-hour-workweek/#comments</comments>
		<pubDate>Wed, 15 Oct 2008 01:47:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[4-Hour Workweek]]></category>
		<category><![CDATA[Escape the 9-5]]></category>
		<category><![CDATA[Tim Ferriss]]></category>

		<guid isPermaLink="false">http://www.marketingropes.com/?p=40</guid>
		<description><![CDATA[Title: The 4-Hour Workweek Author: Timothy Ferriss Where to Buy: ebay: The 4-Hour Workweek Amazon: The 4-Hour Workweek Author&#8217;s Blog: www.fourhourworkweek.com/blog Our Thoughts: Of all the business and Internet related books I have ever read, this book definitely resonates with me the most&#8230;&#8230;&#8230;&#8230;(More)]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-size: x-small;">Title: <a id="d3kp" title="The 4-Hour Workweek" href="http://www.amazon.com/gp/product/0307353133?ie=UTF8&amp;tag=keysthomeinte-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307353133" target="_blank">The 4-Hour Workweek</a> </span></strong></p>
<div style="text-align: left;">Author: <span style="color: #000000;">Timothy Ferriss </span></div>
<div style="text-align: left;">Where to Buy:</div>
<div style="text-align: left;">ebay: <a title="The 4-Hour Workweek" href="http://rover.ebay.com/rover/1/711-53200-19255-0/1?type=3&amp;campid=5336032332&amp;toolid=10001&amp;customid=&amp;ext=The+4-Hour+Workweek&amp;satitle=The+4-Hour+Workweek" target="_blank">The 4-Hour Workweek</a></div>
<div style="text-align: left;">Amazon: <a id="d3kp" title="The 4-Hour Workweek" href="http://www.amazon.com/gp/product/0307353133?ie=UTF8&amp;tag=keysthomeinte-20&amp;linkCode=as2&amp;camp=1789&amp;creative=9325&amp;creativeASIN=0307353133" target="_blank">The 4-Hour Workweek</a></div>
<div style="text-align: left;">Author&#8217;s Blog: <a title="www.fourhourworkweek.com/blog" href="http://www.fourhourworkweek.com/blog/" target="_blank">www.fourhourworkweek.com/blog</a></div>
<div style="text-align: left;">Our Thoughts:</div>
<div style="text-align: left;">Of all the business and Internet related books I have ever read, this book definitely resonates with me the most&#8230;&#8230;&#8230;&#8230;(<a title="Read the complete review" href="http://www.marketingropes.com/book-reviews/" target="_self">More</a>)</div>
]]></content:encoded>
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