The Long Tail, Revised and Updated Edition
Oct 16, 2008 Book Reviews
Title: The Long Tail, The, Revised and Updated Edition
Author: Chris Anderson
Where to Buy:
ebay: The Long Tail
Amazon: The Long Tail
Author’s Blog: www.thelongtail.com
Our Thoughts:
This book is an absolute must read for anyone looking to start their own Internet business. This book explains the new economics that come with the Internet age. It eliminates the misconception that big revenue must come from the handful of blockbusters. Chris illustrates this concept through some great examples. As I write this I found that this book was just updated in July 2008. I have not read the updated version, but will definitely in the near future.
Author’s Description:
This book explains how small businesses can be successful using the Internet to sell their products and services. This is because of what the title alludes to, which is ‘The Long Tail.’ The long tail shows how business is no longer concerned with just ‘hits,’ because of the massive interest that niche products can have. This long tail of interest can provide more income than the hits used to because the audience for a retail website is the entire world.
Tags: Chris Anderson, The Long Tail
October 19th, 2008 at 8:48 am
This book explains how small businesses can be successful using the Internet to sell their products and services.
April 23rd, 2009 at 8:45 pm
I found your blog on Google. I’ve bookmarked it and will watch out for your next blog post.
May 1st, 2009 at 9:10 pm
Thanks so much for the kind comments, John. This site has been in a little of a hiatus for the last few weeks, but will come back with some strong and very informative plans. Will reveal shortly.
You and I are actually following each other on Twitter and have chatted a couple of times before. I’m Koufie on Twitter.
Again, thanks and best regards,
Loukas